We took a survey: How are Grownups today planning financially for their goals? How do these goals contribute to (or slow down) financial independence? The results were pretty surprising.


When it comes to talking about money, we take many approaches. One of the most important parts of our job is using real research and data to understand our Grownups. This allows us to not only improve on our classes and products, but it also gives us a big-picture view of what’s really going on in people’s financial lives.

We’ve discovered that most of our Grownups are going through—or thinking about—major life changes. They’re going back to school, getting married, planning to pay off student debt, and they eventually want to buy houses and consider having kids. And those are in addition to other big goals, like taking a trip, pursuing freelance work, and purchasing a car. All of these goals are exciting…and also come with major financial implications.

So we wanted to really find out: How are Grownups today planning for their goals from a financial standpoint? How do these goals contribute to (or slow down) financial independence?

In partnership with Wakefield Research, a market research consultancy specializing in strategic and tactical research for the world’s most recognizable brands and agencies, we conducted a survey to find out what financial independence really means to adults ages 21 to 45.

And the results were pretty surprising.

We discovered that one in three adults in this age group still receives financial support from their parents, whether that means covering a cell phone bill, buying groceries, or paying for insurance. This also means that two out of three adults in that same age group are completely financially independent.


It’s not just recent college grads who need a little help, either. Nearly 30 percent of adults in their 30s and 21 percent of adults in their early 40s are receiving significant, ongoing financial support from their parents.


And of those receiving financial support, nearly 70 percent did not believe they could support themselves financially without their parents’ help.


However, this group plans to pay it forward someday. Of those who receive financial support, 34 percent expect to provide financial support to their parents in the next seven years.

What does this mean for us?

The survey data gives us a greater sense of urgency to make sure Grownups have the resources they need. We’re dedicated to providing the education, tools, and balanced financial advice that will help Grownups become truly financially independent and take action on their goals.


Rachel is a CERTIFIED FINANCIAL PLANNER™ who believes that financial planning can be a positive and powerful tool for changing lives.

Let's take action, Grownup.

Check out our courses to start taking action on your goals any time.

Take a course

Let's stay in touch, Grownup.